article thumbnail

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Trends on Social Media. Google Trends. Google News. Trends on Social Media.

Trends 142
article thumbnail

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." A client outsourcing customer service to a public relations agency is a misstep. But for the agency to over reach and take the job? So the question becomes: is Customer Service and PR the same thing?

article thumbnail

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. Wikipedia is another topic about.

article thumbnail

PR Lessons from the Trump White House: Uniting Lawyers and PR Pros

MaccaPR

It’s interesting to learn that President Trump’s attorney, William Cohen, is described on Wikipedia as “an American attorney who works as a lawyer and spokesperson for US President Donald Trump.” I recently pitched a story to a journalist regarding a matter involving complex legal issues. So Stacy, give us hope.

article thumbnail

My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ It had migrated to the agency’s lifestyle marketing communications team.

article thumbnail

Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Pinterest has posted sustained growth in visual imaging. It’s not all bad.

Publicity 164