Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Media train and test new spokespersons. Measure. . Embrace storytelling.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. How do you measure success? Are your spokespeople working? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. How do you measure success?

Strategy 60

Strategy Media Pinterest Storytelling 60

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. This is a resource that has been designed for marketeers, PR professionals and business owners on the hunt for tools that will help them to measure, research, analyse and outreach for their business. Should you use a public relations agency?

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Norton's Notes

JULY 29, 2015

Which is your social media platform of choice and why? Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank. This is shown by the requests we get as an agency. Not so much a campaign, but a project.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Conduct media training early. Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business.

Television 120

Television Interviews Engineering Tools 120

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Mindful Marketing

APRIL 18, 2016

In the past, PR teams took on a lot of manual work when it came to media outreach and research, measurement and analytics, content creation and more. Listen to what your PR team is telling you they need: stats and data, customers to speak to, trained spokespersons (or let them provide you with media training), etc.

Analytics 50

Analytics Training Meeting Measurement 50

Norton's Notes

SEPTEMBER 16, 2016

You can’t expect to improve if you don’t know the complete history of your brand’s social media marketing. MEASURING. LOCATE ALL YOUR SOCIAL MEDIA PROFILES. It’s crucial to lay out all your social media profiles individually, so you can report on them all in detail and compare and contrast performance of each one.

Social Media 28

Social Media Pinterest Media Analytics 28