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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.

Corporate 148
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. ” Also helpful?

Airlines 120
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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Well worthwhile, but arduous to say the least!

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Simply put, she’s a hustler.

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Campaign Recap: Indie Beauty Expo 2018

5W PR

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94
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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 7) How B2B Marketing Can Get More out of Trade Shows. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Content, Local Search and Leads. He gets most of his leads from one source: Google. Did you know?