Remove Agency Remove Content Marketing Remove Wikipedia
article thumbnail

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203
article thumbnail

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot.

Trends 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer.

article thumbnail

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. I will be detailing them during my talk on Sunday. I don’t pretend to have all.

article thumbnail

28 Observations from 28 Months as a Solo PR

ZudePR

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia. She was seeing a few agencies and for some reason thought she might get a deal from me…. Not dissimilar to most people in agency land. I have no intention or desire to “grow the business”.

article thumbnail

PR Interviews: Michael White Lansons

Norton's Notes

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one? This is shown by the requests we get as an agency. Without a doubt it’s online reputation.

article thumbnail

Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. We had a window. And we missed it.