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Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Unlike all of the other major leagues, be it in the U.S. or globally, this organization is only 23 years old.

Sports 68
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113
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Parliament calls for better scrutiny of influencer market

Stephen Waddington

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? As the leaders of often small, niche and trusting communities, influencers can offer targeted and effective marketing services.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? We will play tomorrow.”.

Sports 60
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Lionesses now worth millions in sponsorship, say PR experts

Mark My Words

A record-breaking 17 million viewers watched England’s 2-1 victory over Germany, making it the most-watched women’s football game in UK television history and the most-watched TV event of the year. James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If

Sports 60
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5 Tips to Effectively Engage Generation Zers

PRSay

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. They do not read newspapers and magazines or watch traditional television. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019.