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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 167
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 96
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Increasing Dopamine to Boost Productivity

Konnect Agency

It’s not just about feeling lazy after not using your brain productively for a time, it comes down to the chemicals in our brain – all working together to regulate our systems. It’s tough to get started, but once you get going your brain actually releases serotonin (a fun chemical!),

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

And that’s the theme for this week’s Unscripted Marketing Links (UML). In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. Looking for an agency that can think big and execute? 1) What is storytelling?

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Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. ” Example.

Blogging 128
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4 Things Big Pharma Can Do About Medical Marijuana

Cision

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Yet there is mounting evidence that the organic plant does help people with a number of ailments.

Chemicals 120
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Interning at Hoffman: PR with Flavor

The Hoffman Agency

As the daughter of a chemical engineering Ph.D. My listed responsibilities included just coordinating and communicating with guest speakers, but I loved it and quickly volunteered to manage the club’s social media accounts, market/plan club events and own all direct communications to students, faculty and alumni.