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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

Now, it’s the epicenter of a revolution where brands are shaking the foundations of consumerism and rewriting the narrative of success. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

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Top Trends From Expo West 2024

Konnect Agency

Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. Coffee Craze & Collaborations Coffee enthusiasts had plenty to celebrate at Expo West, with an abundance of coffee brands vying for attention. What was your favorite part of ExpoWest?

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Standing Out Among Plant-Based Beverages

5W PR

This includes using regenerative agriculture practices and renewable energy in production. Offering Variety Companies can broaden brand appeal by offering a variety of plant-based beverage flavors and formulations. The post Standing Out Among Plant-Based Beverages appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.