Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing
Agility PR Solutions
FEBRUARY 15, 2023
A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising.
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