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Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing

Agility PR Solutions

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising.

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communicating to your staff is just as important as spending money on advertising for customers and the public. So how do you strategically allocate your “Cs?”

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. It’s a treasure trove for remarketing.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. A similar survey by TheNewsMarket found that 66 percent of journalists visit online newsrooms every week, while one third visit them daily.

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