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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. It’s a treasure trove for remarketing.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. A similar survey by TheNewsMarket found that 66 percent of journalists visit online newsrooms every week, while one third visit them daily.

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