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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. But the agency decided not to do the expected because it wouldn’t move the needle.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. You need digital advertising for PPC and social ads.