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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

YouTube 130
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The conversation about user privacy is growing louder. Extreme views polarise public discourse.

Report 81
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8 headlines from the Reuters Institute future of news report

Stephen Waddington

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98
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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. technology, wearables, and on-demand content are all on the rise. Activity is stable, but growth is slowing. Digital Media Usage.

Report 45
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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. It integrated and then decoupled YouTube and Hangouts. Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT.

Google 72
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. No one has really cracked that code yet.

Marketing 189