Remove Advertising Remove Marketing Remove Measurement Remove Wireless
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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. This is a spank-worthy practice.

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Paid Content (what can I measure and how granularly can I target audiences?).

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COVID-19 Marketing

HMA Public Relations

Today, we're taking a closer look at the ways organizations have changed their messaging to align with COVID-19 marketing measures. The post COVID-19 Marketing appeared first on HMA Public Relations. It's #FunFactFriday! Click the link to read!

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Maxim Behar: What will be the television of the future

Maxim Behar

However, the unstoppable growth of the online video market is tipping the historical balance between TV channels and content creators, who are forced to adapt to changing cultural practices and new modes of distribution. Television is also measurable, but all these agencies - they can be somehow modified. Host: In time, yes.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. Industrialised marketing techniques have been retrofitted on the internet.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

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