Deirdre Breakenridge

FEBRUARY 25, 2016

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Just ask Qualcomm Wireless Reach. This is a spank-worthy practice. It is so so so important.

Wireless 150

Wireless Analytics Data Trends 150

Maxim Behar

OCTOBER 19, 2022

Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Television is also measurable, but all these agencies - they can be somehow modified. That's why I've emphasized real-time interactivity and audience measurement capabilities the most.

Television 52

Television Wireless Advertising Advertising 52

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

HMA Public Relations

MAY 1, 2020

Today, we're taking a closer look at the ways organizations have changed their messaging to align with COVID-19 marketing measures. It's #FunFactFriday! Click the link to read! The post COVID-19 Marketing appeared first on HMA Public Relations.

Marketing 52

Marketing Measurement Publicity Wireless 52

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

Ethics 52

Ethics Communications Print Television 52