Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

JULY 31, 2019

Do research, have time, and don’t do a 45-minute interview and run out. This is the era of communication, so now we all communicate — writers who do books go on television and explain themselves — and it’s important to improve that process, and the integrity and honesty of it. The tone reporters adopt is very important.

Journalism 122

Journalism Conference Internal International 122

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage.

Publicity 79

Publicity How To Television Agency 79

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

PR for Anyone

DECEMBER 7, 2021

Create a great hook – look at magazine covers for ideas. They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. The formula works.

Publicity 130

Publicity Video Pitching System 130

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s. Advertising was fabulous at getting our attention, this burst of disruption.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

DECEMBER 1, 2015

This latest effort to one-up her half-sister all-nude Paper magazine cover shoot last year that also set tongues-a-wagging, Ms. Jenner posed, S&M-like, strapped to a wheelchair on the cover of Interview, a magazine that also hopes to best its 80’s-era rival. Kylie Jenner’s Latest PR Cover Shoot. Guess what?

Media 28

Media Transportation Journalism Television 28

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Owner’s Mind. Learn from business pros and owners just like you. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Bad Pitch Blog

APRIL 2, 2006

From: Joanna Virello To: Richard''s Bud April, Business Magazine X Sent: Wednesday, December 28, 2005 3:08 PM Subject: From Gadget Alley to Madison Avenue- The Death of the Yell and Sell Dear April, The Amazing ARM Story is here and available through this special offer only…so act now! Operators with detailed information are standing by now!

Television 40

Television Advertising Advertising Corporate 40