Advertising, Creativity, Radio and Television

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology

Technology Television Web Social Media

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports

Sports Television Advertising Advertising

Public Relations Review

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Those are their sponsors and they pay for the advertising. Did you invent a new product, write a book, or win an award? Permalink

Publicity

Publicity Television Local Pitching

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”. Mika: Nail the elevator pitch.

Interviews

Interviews Radio Small Business Pitching

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management

Crisis Management Crisis Advertising Advertising

How to Connect With Consumers Offline

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer

Consumer How To Advertising Advertising

How COVID-19 will impact PR practice and skills

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis

Crisis Government Energy Community

PR’s First True Revolution

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry.

Print

Print Social Media Web Television

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity

Publicity Small Business Advertising Advertising

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing

Marketing Employee Wikipedia Data

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? 29) John Dennis. Smart Time Online. Smart Time Online is a podcast created to help entrepreneurs create smarter systems online.

Social Media

Social Media Marketing Pinterest Media

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media

Social Media Marketing Media Creativity

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. Data is hard to come by and highly fragmented.

Media Relations

Media Relations Media Print Newspapers

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics

Ethics Communications Print Television

Public Relations Today