Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stuart Bruce

OCTOBER 29, 2015

Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them. John Cleese said “Creativity is not a talent. It is a way of operating.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So a good first impression of your content may cause self-perpetuation of sharing behavior.

Viral 120

Viral Journalism Advertising Advertising 120

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Jack of all trades. Additional duties.

Communications 124

Communications Crisis Internal International 124

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59