Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Publicity Training 52

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged.

Interviews 28

Interviews SEO Banking Radio 28

5W PR

JANUARY 31, 2024

Not all social media platforms attract the same audience, nor are they used by your audience in the same ways. Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. FAQ What is a Tech PR Agency? Do tech companies need PR?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120