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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Rise of Short-Form Video Content.

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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

I started by reading and looking at videos on the web. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in. What was my personal journey into AI?

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

In a world where brands of all magnitudes can be pulled into non-business conversations — from a political tweet challenging their companies’ sourcing practices to a holiday party video brimming with styrofoam cups — the debate has changed and corporate America is waking up. Some activists might push back and say it’s long overdue.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

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