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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.

Travel 109
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It also induces being part of creativity in AI groups. If we are the ones to support business, organisations and brands build trust, we must address the knowledge gap fast. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas.

Groups 140