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Media and behaviour insights from Ofcom 2018 report

Stephen Waddington

The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. 1 Internet uptake driven by mobile: connected consumer While take-up of fixed broadband has plateaued at 80%, accessing the internet on a mobile phone continues to grow from 66% in 2017 to 72% in 2018. . #1

Report 60
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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. How long have you been in journalism and how did you get started?

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The New Era of Global: What Marketers Need To Know

Deirdre Breakenridge

For instance, global brands who do business in Europe are leading the way as they work to comply this year with GDPR’s requirements for greater consumer privacy and transparency. According to Peter Weingard, CMO of New York Public Radio, many people can no longer discern the sources of news and if they are fake or real.

Marketing 164
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. Regulators are mandating policy such as GDPR in the EU.

Report 81
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 13) Simplifying personalization and recommendation services.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. privacy is moving to the forefront of ad targeting,” he adds. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness.