Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others.

Automotive 86

Automotive Report Meeting Radio 86

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. I’m taking another week off from writing my letter next week.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 13) Simplifying personalization and recommendation services.

Social Media 96

Social Media Marketing Media Creativity 96