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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98
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Communications Strategy 101: Get your GAME on

David PR Group

Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship. Advertising on industry websites or e-mail newsletters and retargeting ads. Do you have a communications strategy for 2016? E-mail newsletters. Direct mail.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52
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9 Predictions for 2018

HMA Public Relations

I mean, they got real estate everywhere, they got leases everywhere. That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on. That was the day that stock was down 40%. But that monopoly allows Facebook and Google, given a duopoly kind of, to really jack up their prices.

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