Remove 2016 Remove Advertising Remove Consumer Remove Real Estate
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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52
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9 Predictions for 2018

HMA Public Relations

Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc. I mean, they got real estate everywhere, they got leases everywhere. Bill : Yeah.

Retail 49