MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what? Marketers think in terms of findability, sharability and virality. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Trends Small Business 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40