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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

There are SO many tools that I’ve “ Tech Tested ” in 2014. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. The post What’s in Your Fall 2014 Communications Toolkit? appeared first on Deirdre Breakenridge.

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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

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What to Know Before Creating a Content Marketing Strategy

Cision

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Others may want visual content, such as video and infographics. It means brands will have to invest in content creation.

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The Rise of Multimedia Content

ISEBOX

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. Infographics use data and images to drive storytelling for a richer viewer experience.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

“Content marketing will revolve more around individuals and storytelling components. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 101
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13 Visual Content Tips to Break Through Online Clutter

MaccaPR

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. kimgarst) July 18, 2014.