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Strategic Collaboration: Creating Meaningful Connections

PRSay

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? We recently underwent a major brand initiative to align our 3,000 employees, 600 dealers and countless suppliers with our global customer base. The short answer?

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What Values-Driven Companies Really Look Like

ReimaginePR

And the happiness of his employees matters to Price. He took home $19 million in 2013. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. He raised the minimum wage at the company he founded to $70,000.

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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Source: Neilsen , 2013). PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

“We spent $500 billion in 2013. “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! .” Click to tweet!

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

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Refining your B2B Social Media Strategy

The Hoffman Agency

If you package it with the right storytelling foil, the community might be more receptive to it. One of the key campaigns is to have their employees use #proudtobeoracle to reinforce the passion, dedication and enthusiasm to be a part of the company. See the example from Sprout Social in 2013 below.

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