Remove 2013 Remove Consumer Remove Employee Remove Storytelling
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Strategic Collaboration: Creating Meaningful Connections

PRSay

As consumers, we spend little time thinking about the people behind our favorite brands. We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Here are a few tips to start aligning your customers and your employees.

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What Values-Driven Companies Really Look Like

ReimaginePR

And the happiness of his employees matters to Price. He took home $19 million in 2013. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. He raised the minimum wage at the company he founded to $70,000.

Company 120
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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 101
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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

He’s also an inspiring storyteller and author. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point.

Tools 69
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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. December 2013: Focusing on a Few 2014 Content Marketing Predictions. .’” – Tom Pick | Webbiquity. 4) It’s about the experience. “In

Marketing 104
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.