Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns.

Communications 64

Communications YouTube Analytics Instagram 64

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Edelboim has over 15 years of experience at the intersection of media and technology.

Data 70

Data Retail How To Sports 70

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs.

Marketing 87

Marketing Resources Technology Internal 87

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 13) Simplifying personalization and recommendation services.

Social Media 91

Social Media Marketing Media Creativity 91