Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. When I was asked to speak outside of the U.S., Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? I believe a major trend in marketing this year will be the degree of confidence in analytics.

Social Media 60

Social Media Crisis Marketing Media 60

Karen Freberg

DECEMBER 30, 2019

Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Emerged Trends.

Trends 120

Trends Mobile Web System 120

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

PR in High Definition

OCTOBER 19, 2017

Whether they’re internal or external, get a mix of age groups, genders, departments, ethnicities, nationalities – as many as you can, to feedback on your campaign idea and suggest what might go wrong. Get out of the echo chamber : With any campaign or big PR idea, it’s good to draw opinions from a wide group of people.

How To 69

How To Crisis Groups Facebook 69