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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Product announcements.

Survey 60