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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

But the $112 billion Nike may be better equipped to withstand setbacks, and it has moved swiftly to install women in senior leadership positions. Research by the American Psychological Association (APA) showed that sexual harassment at work is more likely to be reported at organizations with women in senior leadership (by 56% vs 39%).

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You Really Did Learn This in Kindergarten: Be Fair

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 92
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

During the 19 th century, abolitionists, suffragettes, temperance unions and labor groups acted as strategic communicators, using dramatic events, the news media and strategic alliances to influence opinion and bring about reforms. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

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