Don’t Miss The Gen-Z Driven PR Opportunity In 2024
The Hoyt Organization
JANUARY 8, 2024
According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.
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