2012 Advertising Journalism Writing 
Bianchi Biz Blog
NOVEMBER 16, 2020
Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.
Cision
APRIL 4, 2016
Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
MAY 11, 2019
Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.
David PR Group
OCTOBER 17, 2014
More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.
Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” By Seedepth.
Polaris
DECEMBER 14, 2014
The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). This eye-opening book examines the underbelly of the media world.
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Image credit: Pixabay.
Expert insights. Personalized for you.
94 
Let's personalize your content