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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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What’s Trending for 2023?

PRSay

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Confirmation bias.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. How long have you been in journalism and how did you get started? That’s a great message for any leader. What story or stories are you most proud of? I used the G.I.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.