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Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What about 2008? million in 2008 and 18.6 The same thing has happened with newspapers. More people than ever consume news. They just consume it across more varied platforms. What was the most-watched TV show in 1998? That was just for fun. million in 2018. And network TV news.

How To 137
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

The following article first appeared in the February 2008 issue of PR Tactics. Gibson published The Gibson Report , a marketing guide on the Black consumer market, and Race Relations and Industry , a periodic report on equal-opportunity compliance, publications that Dukes found invaluable. “D. Established in 1990, the D.

Publicity 157
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2015 State of the News Media Report

The Proactive Report

The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. Newspaper ad revenue declined another 4% year over year, to $19.9 The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media.

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PR: Less Elitist Than Ever

Maxim Behar

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008.

Ethics 64
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.