article thumbnail

6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120
article thumbnail

Barbie dominates August brand coverage

NewsWhip

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive.

Brand 78
article thumbnail

Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. Most striking were the factors that do not explain the virality of false information.

article thumbnail

Happy Talk Like a Pirate Day – Ahoy, Mates!!

wiredPRworks

But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. Silly is viral. Social media loves viral stuff. When I first published those words back in 2006, it was incentive enough for the pirates to come over and plunder my blog with comments. Happy Talk Like a Pirate Day 2018!

Viral 48
article thumbnail

How the coronavirus has spread online

NewsWhip

Either way, the first site to mention Wuhan in the headline alongside coronavirus was the website FluTrackers, which tracks the spread of diseases online, and claims to have been doing so since 2006. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically.

article thumbnail

The Superhero Solution PR Strategy

Doctor Spin

In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. The concept of a “feature box” is today the widespread naming convention of this pervasive feature that almost all websites use. Thank you for reading this article. Please support my blog by sharing it with other PR- and communication professionals.

article thumbnail

Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. Tony started IMP in 2006 after a long career in media and technology. This particular post reached 2.2