Doctor Spin

JANUARY 2, 2024

Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results. Journal of Brand Management, 12, 264–278.

Strategy 52

Strategy eBook Journalism Resources 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

JUNE 4, 2015

There’s too much competition and the parameters by which reporters are measured have changed drastically, too. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on. How do they measure?

Reputation 60

Reputation Groups Exercises Energy 60

Waxing UnLyrical

NOVEMBER 25, 2010

Thanksgiving in India In 2005, it was time for us to make a trip home… and when I say “home,” I mean India. Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. That’s love. If you are in the U.S., Wanna Subscribe?

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 40

Blogging Strategy How To Writing 40