Shift Communications

FEBRUARY 10, 2022

That was in 2003. Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. No matter what the marketing copy says, or the media’s initial elation, it will evolve — quickly. Mistakes will be made. Stuff will break.

Marketing 78

Marketing Social Media Meeting Groups 78

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders.

Interviews 50

Interviews Marketing Financial Insurance 50

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? ” ​ Subscribe to Mindful Matters blog.

Insurance 99

Insurance Insurance Social Media Comparison 99

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

The next day MacPaw employees are working out of their bathtubs, HR is handing out backpacks and sleeping bags so the employees could escape, and Eugene is issuing statements assuring customers that their data is secure. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003.

Measurement 40

Measurement Airlines Case Study Data 40

Mindful Marketing

JULY 27, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was a sunny spring day, and 28-year-old Allison Warmuth was doing one of the things she enjoyed most—riding her red scooter through the streets of Boston. Several years before, Allie had been a student in one of my marketing classes.

Transportation 84

Transportation Travel Company System 84

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62