ImPRessions - Crenshaw Communications
JUNE 7, 2017
Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Some of today’s largest business categories started out as niches. Here are some reasons why.
ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
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Prohibition
AUGUST 4, 2023
Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content. Failing to adapt and staying stagnant can lead to a decline in relevance.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. What’s at stake?
Cision
AUGUST 23, 2017
Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. As a PR pro, you must have heard a thousand times about emotional storytelling.
Sword and the Script
MARCH 22, 2016
She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Marketers think in terms of findability, sharability and virality.
Cision
APRIL 5, 2017
Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. How are you looking at the data?
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