Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 146

Survey Software B2B Pitching 146

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. There are several reasons why one business would acquire another. The first reason is to acquire a new piece of technology. Usually, this is something that would take them too long to build, or perhaps they don’t have the expertise. The second reason is to acquire customers.

Company 150

Company Tools Technology Software 150

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. Newsrooms have been cut back to the bone and journalists furloughed. Newsrooms have been cut back to the bone and journalists furloughed. COVID-19 is accelerating the modernisation of PR practice and skills. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Resources: newsroom , company blog , Bulldog Reporter , news search. So, I thought it’d be a good time to update the list of vendors I’m tracking.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

OCTOBER 6, 2020

According to the press release Prowly customers have published “more than 75,000 stories to date, offering access to a media database of over one million journalists and influencers, CRM functionality, custom-tailored online newsrooms, e-mail campaigns, and sophisticated PR analytics.” And suddenly we’re in Q4 of 2020.

Software 176

Software SEO Company Tools 176