Stephen Waddington

MARCH 24, 2021

The Council was launched in May 2020 to raise ethical standards in PR around the world. With misinformation swirling, trust in institutions declining, and businesses operating in new ways, it’s essential we put ethics at the front of the line. It contains a series of reflections from 20 practitioners around the world.

Ethics 178

Ethics Publicity Enterprise Groups 178

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014.

Financial 83

Financial Industry Report Insurance 83

Stephen Waddington

DECEMBER 15, 2021

Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Misinformation: The internet is a sewer The Edelman Trust Barometer 2021 reports an epidemic of misinformation and widespread mistrust. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries, Executive Director of Intellectual Property, Edelman. Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. Watch webinar. Read transcript. Paul Quigley, CEO, NewsWhip.

Brand 78

Brand Branding Media Government 78