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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? New product launches.

Writing 52
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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents. Write your press release with a strong news angle to make it more eye-catching. Choose the Right Platform and Distribute Wisely.

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Press Release Example: What to Include in Your Next Press Release

PR Fuel

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. The most difficult part of assembling an interesting, effective press release is the actual writing.

Examples 105
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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 2) They can only talk about their company and their products. Let’s dig into this a bit more.

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8 Factors to Consider Adding When Creating Press Release Headlines

PR Fuel

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. What About Keywords?

Writing 96
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How to Prepare a PR Crisis Plan

Prohibition

Media contacts – These are the journalists and bloggers who will write about your business. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62
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8 Characteristics of a Successful Press Release

PR Fuel

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 61