Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 2) They can only talk about their company and their products. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. What About Keywords?

Writing 93

Writing Small Business SEO Local 93

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. They allow you to see what people are saying about you on social media, blogs, forums and more.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. Write About a Newsworthy Topic. Remember to keep it succinct! Craft a Good Headline.

Writing 60

Writing SEO Google Local 60

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40