Mindful Marketing
MAY 3, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.
Bianchi Biz Blog
MAY 8, 2023
Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.
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Deirdre Breakenridge
JUNE 27, 2018
While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. Pay attention to ethics. It allows businesses to scale personalized interactions.
Stephen Waddington
JUNE 23, 2019
Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Technology is also enabling a remote workforce. Regulators are mandating policy such as GDPR in the EU.
Waxing UnLyrical
FEBRUARY 13, 2012
Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Both he and Path went radio silent for about 24 hours. He also writes about how technology impacts our productivity, our creativity and our lives. When you screw up, apologize and fix the problem.
Stuart Bruce
OCTOBER 30, 2014
I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers. She will be media neutral.
Sword and the Script
DECEMBER 11, 2018
Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.
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