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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176
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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., The platform also offers real-time insights into Reddit, which can be challenging to mine. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK! She says of NewsWhip: “We use it extensively, every day.”.

Reddit 158
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Reputation on social media – Comms must own it or lose it

NewsWhip

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Put yourself in the shoes of the team charged with managing this crisis. Imagine explaining trying to explain that to a time traveller from 2010.

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How do you do media monitoring?

NewsWhip

These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. Navigating the digital space can be hard, but with real-time media monitoring technologies, it doesn’t have to be intimidating. . The question then is, how do you do media monitoring?

Media 78
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 158
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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. The recent set of dustups at Reddit are instructive, particularly regarding the controversial dismissal of its popular communications director. There’s a chance that the answer to the struggle that Reddit is going through will also answer this question.