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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

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Behind the Headlines With Neil McAllister

Cision

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. My daily newspaper of choice is…newspaper?

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A day in the life of….

Prohibition

I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. What is a typical day at Prohibition like for you as an Account Executive?

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A day in the life of….

Prohibition

I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. I watch Sky or BBC news a lot at home and follow what people’s thoughts are on various subjects using social channels such as Twitter and Reddit. What is a typical day at Prohibition like for you as an Account Executive?

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Anonymous (Instructional Technology Specialist). Some Reddit channels. Hacker News (but not nearly as much as Reddit). To a lesser extent newspapers like the New York Times and the Wall Street Journal. The Lists. Wired News. CIO Magazine. CNET Reviews. Computerworld. DMNews.com. E-Commerce Times. Information Week.

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How to Build A Media List (Without Paying For One)

Buzzstream

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. For example, in this Reddit thread , users discuss how the TV industry has a quicker turnaround time.