Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. From print to digital. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. We offer two strategies that seem to work better in producing solid ideas.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. In-person meetings are a big opportunity for marketers too. Print it out and mail it out to your ABM targets. Blog about it.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. Target with content.

Local 41

Local How To Skype Trade Shows 41