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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Their blog covers topics from PR tips, company culture, social media and more. Take risks.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ].