ImPRessions - Crenshaw Communications

JANUARY 3, 2019

But it isn’t usually quite so simple. The reality is usually different, however. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

OCTOBER 25, 2022

A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Pressure on measurement.

Communications 122

Communications Crisis Internal International 122

The Resolution Blog

AUGUST 19, 2019

How do they actually measure success with that? The way TV shows work is that digital is usually an afterthought. If I was in that PR team, I would be thinking about not going down the TV route, especially because we have to measure our work. It’s a bit like the wild west with content. that’s real content, too.

Film 120

Film Instagram Sports Analytics 120

PR 20/20

MARCH 26, 2020

Depending on your industry and audience, the best course of action might be to continue with business as usual — but do so mindfully. Instead, make sure campaigns and messaging are intentional and thoughtful — not an afterthought. which could feel inappropriate, tone-deaf or opportunistic. What not to do? on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

JULY 19, 2018

I usually have a rule for folks I profile in this series: I must have met them in person. I believe this is true because social is the one channel that can literally span all stages of a customer’s journey, and yet it is, ironically, still treated like an afterthought or a box to check. Simple rule. Until today.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Creativity, for them, is an afterthought. So I get it as close as I can, unless the post has only one image, in which case I usually put it at the end of the post.

Blogging 71

Blogging Twitter Creativity Facebook 71