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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Case in point: Brands like Microsoft that use Reddit as a customer service channel. This is second only to Facebook.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

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How to Build A Media List (Without Paying For One)

Buzzstream

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

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How to Research Industry Trends Hassle-Free

Shift Communications

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

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8 Great Linked Tactics for Communicators

PRSay

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. The combination of outdoor and a local online presence is quite powerful.

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Substack, Media Fragmentation & PR

Flatiron Communications

While the number of outlets (to pitch) has exploded, long gone are the days when a single news story in a legacy outlet can drive the national news agenda and conversation. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

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Behind the Headlines With Neil McAllister

Cision

Instead, they pitched me on a position they had open. Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers.